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STARTUP NEUROSCIENCE WEEKLY

Special Edition: Some BIG NEWS!!!

Published about 2 months ago • 8 min read

PLEASE READ:
If you are interested in learning more, simply email “INTERESTED” to
coaching@gerritmcgowan.com and I will send you a link with more information and schedule an introductory call to discuss in more detail.

As some of you may know, I’ve spent the past 11 years trying to unpack how I went from a high-level athlete to complete burnout in less than three years.

When I started building Kula.com in 2010, I was in great physical shape, full of energy, and feeling healthy and emotionally fulfilled. Within just a few years, I was 15 kg heavier, had taken up smoking, spent little quality time with my family, and was riddled with anxiety and stress. To make matters worse, my standard 16-hour workdays were not only becoming less productive and effective, but were also having a negative impact on the people in my company – setting a tacit expectation of workaholism that became part of the culture of the business.

By early 2013, I had complete burned out and made the gut-wrenching decision to leave the company that I had so lovingly and passionately built.

Immediately after selling the business, I moved into the mountains, started to reclaim my health and well-being, and began to process what had happened to me during my entrepreneurial journey.

A decade of research, a PhD on neuroentrepreneurship and flow, and over 1000 founder coaching sessions later, this has become my life’s work… to help entrepreneurs and business leaders perform their best and feel great while doing it.

Today, I am introducing the culmination of this past decade of work, my first group training on the neuroscience of peak entrepreneurial performance - Neuroentrepreneurship & Flow Essentials.

Separate from my founder coaching practice, Neuroentrepreneurship & Flow Essentials is a one-of-a-kind, 16-week training program that distills decades of research, experiments, dialogue, and founder experience into a practical, evidence-based framework designed to help you harness your full entrepreneurial potential.

And as someone who went from athlete to entrepreneur to burnout and back again, I know firsthand how being well-equipped for the obstacles of the business world can be a true difference maker.

Turns out, it all begins with the brain.

THE NEUROENTREPRENEURSHIP & FLOW ESSENTIALS PROGRAM

Dedicate just a few hours each week to a transformative journey that intertwines your professional growth with personal development. The Neuroentrepreneurship & Flow Essentials training program spans 16 weeks and unfolds across 8 meticulously crafted modules, designed and delivered for small, curated groups of 8 entrepreneurs and business leaders.

It's a treasure chest brimming with carefully selected readings, hands-on activities, one-on-one coaching, group workshops, and some really cool tech - each designed to engage your brain, enlighten your emotions, and provide you the invaluable tools you need to become the best version of you in both business and in life.

Here's what to expect:

  • Comprehensive Learning Modules: Engage with eight dynamic modules that weave from the foundational to the advanced aspects of neuroentrepreneurship and flow. Each step of this journey is carefully designed to enhance your understanding and skills, ensuring you emerge with a holistic grasp of the science behind entrepreneurial behavior and the tools you need to apply it to your founder journey.
  • Expertly Curated Reading Materials: Each module includes a selection of readings and presentations informed by over 600 peer-reviewed studies to complement and deepen your understanding of each module's themes. Included are eight groundbreaking hardcover books for you to keep.
  • One-on-One Coaching Sessions: You’ll receive eight one-hour coaching sessions to explore your unique entrepreneurial challenges. These sessions are your space to tackle your priorities and fine-tune your trajectory with expert guidance.
  • Engaging Group Workshops: You get eight collaborative and interactive group workshops (8 participants max.) that tap into the collective experiences of your cohort, offering everyone a platform to explore, discuss, and connect about optimizing their entrepreneurial journeys.
  • Renowned Guest Speakers: For select group workshops, you’ll be joined by some of the world’s leading experts on peak performance, anti-fragility, neuroscience, and business to share their experiences and answer your most pressing questions.
  • Interactive Exercises: Each module section contains exercises designed to bridge theory with practice, ensuring that the concepts you learn are not just absorbed, but also applied.
  • OKRs for Life Final Project: Throughout the training, you will establish Objectives & Key Results for your life and business, iterating on them through each module. Final OKRs will be reviewed and discussed during your last one-on-one coaching session.
  • Informative Surveys & Scales: During the course, you will receive numerous peer-reviewed surveys and questionnaires (delivered to your phone or inbox) that help you uncover your unique obstacles and opportunities for peak performance and flow.
  • Whoop Fitness Tracker: You’ll receive a complimentary Whoop fitness tracker with a pre-paid one-year membership to track your stress and recovery. Combined with the data from the surveys and scales, you’ll be equipped with the data you need to uncover the links between your physiology and your peak performance.
  • Peak Performance Dashboard: Armed with data from your fitness tracker, survey results, daily flow reports, and some slick analytics, your personal peak performance peak dashboard illuminates the data behind how you perform and feel. Of course, all your data is private, stored securely, and 100% owned by you.
  • Networking Opportunities: Forge lasting connections with a vibrant community of like-minded entrepreneurs driven by a shared quest for innovation and excellence.
  • Certificate of Completion: On completing the course, you'll be awarded a digital certificate, a testament to your commitment and newly acquired expertise in neuroentrepreneurship and flow, ready to be showcased on your LinkedIn profile.

This program isn't just an investment; it's an invitation to a world where entrepreneurial will meets the pinnacle of human capability, equipped with science-backed resources to amplify your creativity, leadership, and overall growth. Welcome to the threshold of your personal and professional transformation.

COURSE MODULES

Module One: Foundations of Neuroentrepreneurship & Flow

Welcome to the intersection of brain science and entrepreneurship. In this module, you’ll be introduced to the science that shapes the entrepreneurial experience, the mindsets and behaviors to perform and feel your best, and the flow-inducing models you can use.

  • The Entrepreneur’s Brain: Explore the psychology of how entrepreneurs behave and think and the biological mechanisms that undepin it.
  • Peak Entrepreneurship: Learn to ascend the hierarchy of human experience from well-being to peak experience, peak performance to flow.
  • Flow-Based Entrepreneurship: Discover how the state of flow boosts creativity, focus, and efficiency in your entrepreneurial journey.
  • What Gets Measured, Gets Managed: Learn how to measure your peak entrepreneurial performance with data and monitor your state of mind on each step of your founder journey.

Module Two: The Anti-Fragile Founder

Unpack the neurocognitive mechanisms that make us resilient. Learn about the paradox of control, the entrepreneurial identity, and the mindset to persevere in the face of your greatest challenges.

  • The Neuroscience of Resilience: Explore the neuroscience of resilience to maintain clarity, emotional regulation, and social connections under stress.
  • Navigating the Entrepreneurial Identity and Mind: Unpack the connections between the brain's reward systems, identity, and external perceptions to maintain your sense of self amidst chaos.
  • The Founder's Growth Equation: Learn how to harness stress and navigate risks for growth. Explore the science of recovery to build resilience and enhance overall well-being.
  • How the Body Fuels the Mind: Examine the critical role of physical health in entrepreneurial performance and discover the impact of physical wellness on cognitive function.

Module Three: Intro to Decision Neuroscience

Unveil the conditions that drive decisions and the neural circuits of choice, discovering your innate motivations and the goals you need to get you exactly where you want to go.

  • Defining Your Why’s: Unravel the cognitive neuroscience behind the motivation and reward and discover how to lay the foundation for all that you do in business and in life.
  • Decision Neuroscience: Dive into the biology of decision-making and risk and learn how the brain processes information, evaluates outcomes, and makes choices in the face of uncertainty.
  • The Rational & Emotional Brain: Explore the balance between rationality and emotion and how it affects your people, customers, and business.
  • Brain-Based Goal Setting: Take a deep dive into the science of goal-crafting and discover how goals can be brain-optimized to improve alignment, adherence, and outcomes.

Module Four: Unlocking Your Neurocreativity

Unravel the neurological cascade that is our engine for creativity. Discover how science can ignite the artist within you and learn new tactics to elevate your thinking from linear analysis to outside-the-box exploration.

  • Neurocreativity 101: What is the science of creativity and how can you find it when you need it most? We’ll uncover game-changing tactics to create mindsets, skills, and conditions for innovative ideas.
  • The Explorer’s Mindset: Uncover the neuroscience of exploration, experimentation, and failure. Cultivate lateral thinking and creative problem-solving to see beyond the mundane to find the transformational.
  • Building Your Innovation Ecosystem: Dive into cognitive underpinnings of the creative entrepreneurial mind. Learn how diversity, novelty, social relationships, and physical spaces help foster creativity.
  • Finding Creative Flow: Explore flow and its pivotal role in amplifying creativity. Discover the ingredients for synchronized innovation, and how it can be implemented in your team.

Module Five: Consumer Neuroscience and Product Development

Learn how product features connect with customers’ brains, the sensory experiences behind deep engagement, and the pitfalls of cognitive overload when simplicity is absent from design.

  • Consumer Neuroscience: Explore how certain features and functions of products activate user's neural responses that can have significant influence on their purchasing decisions.
  • Behavioral Neuroaesthetics: Discover how the human brain responds to visual stimuli and how you can design products that are not only functional but easy on the mind.
  • Sensory & Emotional Engagement: Learn how the brain processes different sensory information like touch, sight, and sound to design products that enhance user experience and drive emotional engagement.
  • Cognitive Load Management: Gain insights into how the best products are designed in a way that doesn't cognitively overwhelm the user, artfully balancing simplicity with functionality.

Module Six: Brain-Based Business Development

Explore the cognitive processes behind economic behavior, the science behind the art of storytelling, the intricacies of neuromarketing, and how the brain influences consumer decisions and purchase behaviors.

  • Intro to Neuroeconomics: Learn the cognitive and neurological processes behind economic behavior, decisions, strategy, risk, and loss. Learn how to identify biases and blindspots you might not otherwise see.
  • The Science of Storytelling and Trust: Explore the brain's role in developing connection and trust and learn how stories can captivate, influence emotions, and drive human behavior.
  • Neuromarketing: Learn how neuroscience helps to craft messages and connect with customers to gain brain-based tactics to help you become a master of marketing.
  • The Neuroscience of Sales: Explore the brain's role in consumer decisions and refine sales tactics based on neurological triggers and cognitive processes.

Module Seven: Neuroleadership and the Brain-Friendly Workplace

Explore the neural undercurrents that create harmony and inspire win-win scenarios across teams. Discover what a brain-friendly work environment looks like and how team flow can unlock unimaginable possibilities in your organization.

  • Neuroleadership: Enhance your leadership for better employee engagement, team dynamics, and outcomes by understanding the cognitive science of leadership.
  • The Brain-Friendly Workplace: Discover how neuroscience tcano enhance productivity, creativity, satisfaction, and well-being in the workplace.
  • Capturing Consensus: Learn how science helps us make decisions as groups, discover the brain’s role in achieving consensus and gain tools that help you tap into the collective intelligence of your team.
  • Team Synchrony and Flow: Discover the power of immersive synchrony and collective engagement, where individual actions seamlessly contribute to the team's overall performance.

Module Eight: Packing Your Neuroentrepreneurship Toolkit

It’s time to take what you’ve learned and apply it in practice. In this module, you will build your own brain-based business roadmap, a rich set of OKRs for your personal and professional life designed to work with your biology and your values. Not only is this the culmination of your training, but it is the beginning of a new journey toward building an even more flourishing and successful career and life.

  • The Neuroentrepreneur’s Toolkit: Explore a collection of 100+ brain-based tools and tactics to add to your arsenal. So when conditions change, you’ll have the interventions you need to stay ahead.
  • The Art of OKRs: Reference the science behind Objectives and Key Results (OKRs) to create your final OKRs for Life project submission.

WANT TO LEARN MORE?

There are still a few spots left in Cohort One, which will begin next month. As we already have commitments from some exceptional business leaders, we will be carefully selecting the remaining participants to ensure we have great synergy and engagement across the group.

If you are interested in learning more, just email “Interested” to coaching@gerritmcgowan.com and we will schedule a no-cost, no-commitment consultation call right away.

Until then, stay flowy my brainiac friends!

Gerrit McGowan

STARTUP NEUROSCIENCE WEEKLY

Weekly deep dives into the neuroscience of entrepreneurial peak performance.

I’ve helped 1000+ entrepreneurs raise over $1 Billion in venture capital through evidence-based entrepreneurship coaching and training. → 📈 Entrepreneurial Peak Performance Coach | 🧠 Neuroentrepreneurship & Flow Training | 🚀 4x founder (2 exits) | 🌊 Whitewater Athlete

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